Design means getting Main Street into top physical shape and creating a safe, preserving a place's historic character, inviting environment for shoppers, workers, and visitors. Successful Main Streets take advantage of the visual opportunities inherent in a commercial district by directing attention to all of its physical elements: public and private buildings, storefronts, signs, public spaces, parking areas, street furniture, public art, landscaping, merchandising, window displays, and promotional materials. An appealing atmosphere, created through attention to all of these visual elements, conveys a positive message about the commercial district and what it has to offer. Popular design activities also include instilling good maintenance practices in the commercial district, enhancing the district's physical appearance through the rehabilitation of historic buildings, encouraging appropriate new construction, developing sensitive design management systems, educating business and property owners about design quality, and long-term planning.

Purpose: The Design Committee creates an inviting atmosphere by capitalizing on the downtown’s physical assets, such as the historic buildings, layout, and Centennial Park

Primary Responsibilities:

  • Maintenance of the downtown infrastructure and planning for public improvements.
  • Activating public spaces.
  • Manage the DDA Façade and Sign  grant programs.

Action Items


  • Develop maintenance program
  • Identify needed improvements
  • Improved parking circulation

Activating Public Spaces

  • Crosswalks. There is still a need to slow traffic on Washington/M-24 St. Safety grants could be used to fund placement of yield signs at crosswalks, making the pedestrian priority over vehicular traffic.
  • Improve Centennial Park. Find partners, make small improvements, such as seating
  • Are there other sites in the district that can be activated through placemaking?
  • Replacing or repairing existing furnishings
  • Other policies or ordinances preventing outside spaces from being used? Dogs, biking and any other issues that are currently not allowed in downtown. Why are the policies in place, are they needed, and how could the issues be remedied?


Manage the DDA Façade grant program.

  • Promote the sign/façade grant program
  • Coordinate process with building/planning review